Could a region’s identity also be expressed through taste?

18 February 2026 | Our actions, Our projects

With “Le goût des territoires” (The Taste of the Regions), the Jacques Martel Foundation is launching a call for projects to revive the flavours that are the soul of a region.

Faced with the standardisation of tastes, we want to support initiatives that highlight an iconic product, a forgotten recipe, local expertise… and breathe new life into a vibrant and sustainable local food heritage.

Because promoting heritage through taste is not just about cooking.

It is about preserving culture, supporting local producers, creating links between generations and encouraging healthy and responsible eating.

This call for projects fits in with two of the Jacques Martel Foundation’s key missions: supporting healthy and local food & promoting the heritage and culture around us. It also lines up with the Fund’s purpose: Protecting and passing on the future.

📣 Committed associations and local stakeholders, the aim of this call for projects is to support you in developing inspiring, structuring and unifying projects that can bring your region’s food identity to life in a tangible way.

Find out more about the call for projects, how to participate and eligibility criteria ⤵️

The taste of the regions – Application file